YourAmigo has a personal mandate - to change the way you think about how much revenue you can generate through organic search.
When people think of organic search, they think of SEO - we don't; we think of the large volumes of revenue that are possible through organic search, separate and incremental to SEO.Traditional SEO, or focusing on optimizing your existing pages (or in many cases only your most popular keywords) is, in our view, a micro way of thinking about organic search and how it can grow your revenues. Ranking highly on only a few keywords or the names of your products through SEO is limiting the volume of traffic and revenue that can be captured through organic search. This is because each searcher is unique - even for the same product each searcher typically uses different keywords to express what they are seeking to purchase.
Google Search Personalization will certainly have a major impact on the traditional measurement of SEO success -with personalization switched on, reporting on rankings on your 20 most popular keywords will no longer be accurate.
The most accurate and, in our view, macro way, is to measure organic search as a new revenue channel and focus on how you can generate huge volumes of new revenue at your target ROAS (return on advertising spend), while being able to improve the user experience and; measure the results down to the last penny.
Our Spider Linker™ service establishes a separate online marketing channel by using a unique portfolio of marketing services which enables large sites to capture massive volumes of new, untapped traffic and new sales. Searcher and user behaviors have changed dramatically over the last few years, and if organizations want to be at the forefront of their marketplace, then their organic search activity must become more pervasive and more relevant to all searchers, not just a few, and also must focus on improving the user experience. In these ways, not only will you attract significantly more relevant traffic to your site through organic search, but the average order values and conversions will increase, as will the volume of your overall online business.
A revolution in organic search - Search Engine Enhanced Content (SEEC™) - A key part of the Spider Linker™ service, YourAmigo's SEEC™ capability is unique to YourAmigo. Developed in 2006, SEEC™ has revolutionized organic search by enabling Customers to attract multiples of new qualified searchers and buyers through millions of new, relevant search terms. With YourAmigo's search engine experts able to access millions of pages of real-time proprietary searcher behaviour data, and SEEC's unique, scalable technology to create thousands of new pages, matching millions of different, relevant organic search phrases, customers are seeing new sales within a few days of going live.
Artificial Intelligence - achieving all of these things is not trivial. The key to doing so is unique artificial intelligence technology, large amounts of organic search data and the ability to mine, measure and adapt to this data in a scalable way. YourAmigo has this data and collects new data daily through approximately 60 million multi-lingual web pages under management. This allows YourAmigo to proactively respond to changes in search engine and searcher behaviour and ensure that content is being improved to ensure better searcher relevance, higher rankings, more value for users, enhanced usability and, ultimately, large increases in traffic and revenue.